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Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals

If you want to increase the number of people who read
your email fundraising letters and email newsletters,
put today's headlines in your email subject
lines.

Paris Hilton is in the news right now because she is
in jail right now. She's behind bars because she
drove drunk while her license was suspended for
drunk driving. Mothers Against Drunk Driving made
good use of Paris Hilton's celebrity status and
newsworthiness in an email appeal dated May 13,
2007.

Their subject line? "Help MADD stop the 500,000
Paris Hiltons."

Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals

Here is the opening of the email:

"Help us raise 0,000 keep our roadways safe and
support victims of this violent crime, especially those
who drive while suspended.

"There has been a news explosion over the fact that
Paris Hilton drove drunk, had her license suspended,
and then continued to drive anyway. What has not
been mentioned is that she is one of 500,000 people
do this same thing each year; studies shown that 50
to 75 percent of people who have their license
suspended for drunk driving continue to drive without
a license and many of them are continuing to drive
drunk. We are trying to raise 0,000 by the end of
June to combat these 500,000 unsafe drivers and we
need your help."

As you can see, MADD did three things right with their
subject line.

1. They tied it to a celebrity who draws massive media
attention and who is in the news today.

2. They tied that celebrity to an alarming statistic
(500,000 drunk drivers yearly), making that statistic
more dramatic and concrete, less abstract.

3. They tied that alarming statistic of 500,000 drunk
drivers with their campaign goal of raising 0,000.
Very clever.

Amnesty International did the same thing during the
week that a new movie about the illegal diamond
trade appeared in theatres. Their subject line: "Go
see 'Blood Diamond' this weekend."

Covenant House tied current events with their May
2007 appeal with this subject line: "A Gift of Love on
Mother's Day."

Greenpeace did the same thing at Christmas 2006
with this subject: "Green holidays, your campaign to
save the whales, enviro art and much, much
more."

Like everyone else, donors like to read about what's
new. And nothing is as new as today's news. So tie
your email message to a breaking news story, put that
in your email subject line, and you'll boost your open
rates, and clickthroughs.

Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals
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----
About the author
Alan Sharpe is president of Raiser Sharpe, a full-service direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and retain loyal donors. Sign up for free weekly tips like this, and discover other helpful resources, at www.RaiserSharpe.com.

© 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).

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I Can't Get Past My Husband's Affair - How to Forgive the Unforgivable!

I can't get past my husband's affair. What victim of a marital affair has not thought of that? Perhaps you thought you could and you are really trying to. You want your marriage to work, but you don't know how to move past your husband's infidelity. You made it past the hardest part, which was finding out about the affair. But now what?

There are a few facts that you must understand before you can ever start to get over the affair. Things will never be "normal" again. You will not wake up feeling okay with what happened. You will never forget what happened, but how can you possibly forgive him? Here's the good news...you don't have to forgive him to get past the affair!

Before you call me crazy, understand that you do have to resolve your feelings in one way or another. But when wives can forgive their husband's after an affair, and they want their marriage to work, they learn acceptance.

I Can't Get Past My Husband's Affair - How to Forgive the Unforgivable!

If You Can't Forgive, Accept Reality Instead

Although there are different definitions of forgiveness, most women feel that if they forgive their husbands it's like telling them that everything is fine. Forgiveness feels like you're telling him that his behavior was acceptable. But you will never think his behavior was acceptable!

But acceptance is different. Acceptance means that you accept the reality of the situation. You accept that he broke your marriage vows. You accept that you want to save your marriage. Acceptance means that your tired of being stuck in the limbo between what your marriage once was and what you want your marriage to be.

From Acceptance To Happiness

When you just can't get past your husband's infidelity, it's like your stuck in limbo. You still have obsessive thoughts racing through your head. Like "Was there something I did that made him cheat?" or "Maybe I'm not pretty/smart/skinny/successful/sexy enough". And you still wake up in the middle of the night wondering if he's doing it again...

Getting past an affair takes time. It also takes support. You are certainly not the first wife to go through this incredibly painful process and the good news is that there is hope for your marriage. You've already made the hard choice to stay married to your husband after his affair. Now you have to start living again.

Moving Past Your Husband's Affair

In a perfect world, when a husband had an affair and you both decide that your marriage is important enough to repair, you would be able to forgive him and move on. But this is not a perfect world and you have been through the wringer. Your heart has been broken and the foundation of your marriage has been shattered. It's that simple.

Although you will have days when you say to yourself "I can't get past my husband's affair", you can get past living in this limbo of unhappiness, stress and anger. Give yourself time, learn to accept if not forgive and you will find that you will eventually get past your husband's infidelity.

I Can't Get Past My Husband's Affair - How to Forgive the Unforgivable!
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Get Immediate Help Right Now and Survive Your Husband's Affair
Get instant access to a FREE email course and uncover the 21-most effective steps marriage counselors are using to help their clients survive an affair.

Erase the images from your mind... Rebuild your self-esteem... How to talk about the details... How to find out why it happened... Why you don't need to forgive... 10 things you must do TODAY... Decide if you should stay or go... Click Here to receive this report and Marriage Sherpa's FREE email course for surviving the affair.

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